In 2025, Meghan Markle, the Duchess of Sussex, was preparing to launch an Easter gift basket featuring her latest venture, As Ever Jams.
The gift basket, adorned with silk ribbons and a handwritten note, contained an assortment of As Ever jams, including strawberry, rhubab, lavender, apricot, and a limited edition elderflower lemon.
Megan had hoped that the basket would bridge the gap between her California empire and the monarchy’s storied legacy. However, the royal family seemed in no mood for reconciliation or jam.
Upon arriving at Buckingham Palace, the gift was flagged as problematic, and the handwritten note was described as overly familiar and signed. The palace’s strict guidelines about unsolicited food items raised concerns about the safety and provenence of the contents.
Megan’s gift was not just unwanted but potentially hazardous, and the palace’s rejection was swift and brutal.
The fallout exposed deeper flaws in Megan’s strategy, as her insistence on branding the gift with As Ever jams rather than sending a neutral or traditional offering was seen as a calculated attempt to leverage royal connections for commercial gain.
The royal commentator appined on BBC radio, and the palace saw right through it. Critics pointed out that Megan’s note, which included a line about sharing sweetness, felt less like an apology and more like a press release.
Online orders plummeted, and consumers mocked the jam’s royal rejection. A viral X thread dissected the ingredients list, and some boutique stores pulled the product from shelves. Megan was left to confront the wreckage of her ambitions, as the Easter basket meant to signal her resilience and magnanmity had instead exposed her vulnerabilities. She had underestimated the palace’s ability to wield soft power, turning a simple gift into a symbol of her exclusion.
rumors swirled of a forthcoming Netflix special where Megan would address the truth behind Jamgate, though skeptics doubted it would sway public opinion.
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