The royal couple Meghan Markle and Megan Markle have been criticized for their latest vanity project, the American Riviera Orchard.
Former Archwell President Mandana Diani has made revealing comments about the brand, which contradicts the narrative that it was born organically from Megan’s Monteceto lifestyle.
The brand was in development for years, and Diani’s comments reveal the timeline discrepancy between Megan’s plans and her current projects.
The brand is not a genuine reflection of Megan’s lifestyle, but rather a prepackaged focus group concept that has been waiting for the right moment in their publicity calendar.
The timing of Diani’s departure from Archwell in 2023 is also telling, as she left to pursue other opportunities. The brand’s authenticity is questioned, as she does not mention the quality of the products or the honey, which is a subtle way of avoiding having to say she actually likes the product.
The transparency of the strategy is frustrating, as Megan is trying to reinvent herself as a Martha Stewart-esque domestic goddess after her previous attempts at being a global humanitarian.
The TIG blog, Archetypes podcast, Pearl animated series, and 40×40 mentoring initiative all fizzle out spectacularly. Harry Markle, who once had real purpose and connection to meaningful causes, seems increasingly sidelined in his wife’s various commercial ventures.
The irony of the situation is that Megan is trying to build a brand around authenticity and homestyled luxury while everything about the rollout has been calculated and corporate.
The product itself is a $40 jam in tiny jars with a copied logo allegedly borrowed from a Spanish town’s code of arms, dog biscuits shaped like the letter A, and packaging that looks like it was designed by a committee with access to too many Pinterest boards.
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