Prince Harry’s recent appearance in New York City has revealed a decline in his star power and the sustainability of the Sussex brand.
The Duke of Sussex, once expected to draw throngs of admirers, found himself in an unusual position on Manhattan’s busy streets, searching for an audience.
The scene unfolded on a quiet Tuesday morning, with Harry’s carefully orchestrated spontaneous walkabout becoming more of a walk by local New Yorkers.
The event raises questions about the sustainability of the Sussex brand, as the novelty factor has worn off and without the Royal framework behind them, they are struggling to maintain the same level of public engagement.
Harry’s demeanor during the Walkabout appeared increasingly uncomfortable as the minutes ticked by his signature casual charm seemed forced. The reaction of local businesses along the Route despite advanced notice of the royal presence was also noteworthy.
The timing of this appearance coinciding with various Sussex projects requiring public attention hasn’t gone unnoticed, with Royal watches with their Netflix deal reportedly under pressure to deliver compelling content and their Spotify partnership concluded.
The New York Walkabout serves as a potent reminder that fame, especially when divorce from its original context can be remarkably fragile. The event might serve as a metaphor for the larger challenges facing the Sussex couple, how to remain relevant in a world that increasingly views them as celebrities rather than royalty, and how to maintain public interest when the initial Intrigue of their Royal exit has faded for Harry.
The New York Fiasco was just the latest in a series of missteps that have plagued Harry’s public appearances and attempts to reinvent himself as a champion of mental health and social causes.
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